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Is Olympic viewership declining?

Be smart: Live TV viewership for the Olympics has been plummeting for years, but the declines have been exacerbated by the pandemic, geopolitical tensions and timezone headaches. Primetime ratings for the Tokyo Olympics last year were down 42% from the 2016 Summer Games.

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Are the ratings down for the Olympics?

The 2022 Beijing Olympics average total audience was 11.4 million viewers, according to reports released on Monday, which is a sharp decrease from the 19.8 million average for the 2018 Winter Games in Pyeongchang, South Korea.

Is Olympic viewership down worldwide?

However, according to the IOC, there is absolutely no problem at all. According to IOC data, approximately half a billion people watched the Opening Ceremony globally, and approximately 2 billion people have watched some aspect of the Olympics at some point during the Games subsequent week and a half.
Is anyone watching the Winter Olympics?
US viewers watched the Olympics for 4.3 billion minutes over the course of 18 days on all platforms, with streaming up 78% in terms of total minutes from the previous Olympics. Peacock experienced its best stretch of usage since going nationwide 19 months ago.

NBCU reported that 160 million people in total watched the Beijing Olympics across their video platforms, with the USA averaging 1.4 million primetime viewers and 937,000 total day viewers during the Games.
Why are Olympic views so low?
Another Olympics held during the COVID-19 pandemic, strained relations between the United States and China over economic and human rights concerns, and a lack of excitement before the Games have all been significant factors.
Which Olympic sport is the least popular?
This year, Badminton came in second with 10% of those surveyed naming it as their least favorite Olympic event, with equestrian events coming in first with 13% of respondents saying so.
Is Olympic A waste of money?
Every Olympics since 1960 has overrun budget, at an average of 172% in inflation-adjusted terms, according to an analysis by researchers at Oxford University. Tokyo initially said it would spend $7.3 billion, but a 2019 government audit put the actual spending at around $28 billion.
Why do people still watch the Olympics?
People enjoy close games more than when one opponent demolishes the other — even if the winner represents our own country — and this uncertainty is also an attractive part of stories, when we feel the need to find out what happens.
How wasteful are the Olympics?
One of the most wasteful and irresponsible events that a nation can actively commit to is the Olympics. Billions of dollars are spent on infrastructure that never pays for itself and is frequently left to rot for generations. The lives of citizens are impacted and even uprooted in order to host the games.

Related Questions

Is Olympic viewership declining?

A second Olympics coming just six months after the summer games may cause viewer fatigue given the general decline in TV viewing, the 13-hour time difference between Beijing and the East Coast, the host nations human rights record controversy, the decline in fan attendance due to Covid-19 restrictions, and the general decline in TV viewing.

Why are Olympic ratings so low?

The figures are alarming but not unexpected; major contributing factors include tense relations between the United States and China over economic and human rights concerns, another Olympics held during the COVID-19 pandemic, and a lack of excitement prior to the Games.

Is NBC losing money on the Olympics?

Making money on the event is never a given, but its safe to say that NBC did not turn a profit on these Winter Olympics. As of last nights primetime replay of the closing ceremonies, NBC had yet to announce either way, an uncharacteristic silence that translates to a resounding no.

How much is Olympic viewership down?

Viewership for the 2018 opening ceremony, which was also broadcast by NBC, dropped by 61.4% from the average of 27.837 million.

Are the Olympics getting less popular?

The decline in TV viewers is a continuation of a downward trend that started even before 2014, when NBCs parent company, Comcast Corp., paid the IOC $7.75 billion for the rights to broadcast every Olympics from 2022 through 2032. However, TV is only one aspect of the story.

Why are Olympic TV ratings down?

The Games are no longer the financial success they once were for NBCUniversal, which has broadcast the event exclusively since 2002 and holds the domestic broadcast rights through 2032. The company extended its deal to broadcast the Games for $7.5 billion in 2014.

Is anyone even watching the Olympics?

Peacock, which launched in 2020, had its best 18-day span of usage during the Games, according to the network, which claimed that 160 million Americans watched the Olympics across all NBCUniversal platforms. If the Games viewership did have one bright spot, it was the womens hockey gold medal game between Canada and the United States.

Is anyone watching the Olympics?

NBCU reported that 160 million people in total watched the Beijing Olympics across their video platforms, with the USA averaging 1.4 million primetime viewers and 937,000 total day viewers during the Games.

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